Amazon and Flipkart on Friday declared their highest sales ever during the six-day festive season sale. E-commerce giant Amazon said that it received orders from 99.4 percent of pin codes in India whereas Walmart-owned Flipkart said that the sale observed almost 50 percent growth in the number of new customers compared to last year. “The Big Billion Days has also brought our entire ecosystem together from our seller partners to artisans, weavers, and consumers who were all able to spread festive cheers across categories,” said Krishnamurthy.
“We take immense pride in making e-commerce more inclusive through the introduction of some top categories which during this festive season, have been able to cater to the needs of Tier 2 markets and beyond,” Kalyan Krishnamurthy, CEO of Flipkart Group, said in a statement.
“The first wave of the Great Indian Festival was our biggest celebration ever with Amazon.in. Orders from 99.4 percent pin codes, over 65,000 sellers from more than 500 cities receiving orders in just five days and customers from over 15,000 pin codes joining Prime,” said Amit Agarwal, Senior Vice President, and Country Head, Amazon India.
Amazon witnessed over 88% of new customers from small towns and also said that customers from over 15,000 pin codes joined Amazon Prime. On the other hand, Flipkart observed three times more growth and over 40 percent of transacting sellers during the sale were from tier 2 and beyond towns. Moreover during the sale, Amazon.in had the highest share of transacting customers, order share and value share across all marketplaces in India.