Apple is spending almost $6 billion to compete with Amazon and Netflix

Apple is said to be splurging a lot of money for Apple TV’s streaming services. And not just millions, close to $6 billion. Yes, for television shows. Of course, being a trillion-dollar firm means a lot of money so why not use it. And what more, they will be producing the most expensive show in the history of television. Such amount is being used to compete with Amazon, Disney, HBO, Hulu, and Netflix.

Apple is spending almost $6 billion to compete with Amazon and Netflix

Reports suggest that the firm had set aside $1 billion for former Sony Pictures Television executives Jamie Erlicht and Zack Van Amburg to pursue some famous Hollywood celebrities and creators to its platform. That number has skyrocketed to $6 billion. More shows have made past the production phase and their budgets are escalated.

A high-profile comedy-drama called The Morning Show has cost Apple hundreds of millions of dollars. Starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell, the show focuses on the lives of three journalists as they deal with their own crises. Furthermore, Bloomberg suggests that the Cupertino-giant is spending close to $300 million on just the first two seasons of the show.

The final season of HBO’s Game of Thrones had a budget of roughly $15 million per episode and is the most expensive season of television ever. It seems Apple has made up its mind to compete with other streaming services by spending more money and getting the A names for its content.

Apple’s TV Plus service will launch soon which will have big names like Oprah Winfrey and Steven Spielberg vouching for them. Eddy Cue, Apple’s services chief has said that the firm plans to add new shows by prioritizing on quality over quantity.

There’s yet no information as to when Apple’s TV Plus will launch or the price. If rumors are to be believed, it might launch in the next two months. Apple has already built up an office in Los Angeles that will take care of its TV and film business. Bloomberg suggests Apple may price the service at $9.99 a month and might take the wraps off it in November, just ahead of the launch of Disney Plus.


I am an ambivert, an avid reader, a movie buff, a tea connoisseur, and a staunch fan of Priyanka Chopra Jonas. I like to give my insights through words, which come naturally to me. They also help me to express the myriads of emotions I go through. When not working, I'm either watching the latest tech videos or flipping through pages.


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