Best Time to Post on Instagram on Sunday

Best Time to Post on Instagram on Sunday

Humans have come a long way. A few decades ago, socializing meant reading newspapers,  discussing current events and going to parties. While the latter is still in fashion, socializing has garnered a new meaning. The lives of us humans now revolve around social media, extensively. There are tonnes of options people can choose from, be it Facebook, Instagram, Twitter or YouTube. It is used to showcase lifestyle, promote the various causes, or even some products. Some even juggle life in all of these platforms.

Being social has become a responsibility, whether you’ve made a career in the modeling world or in traveling the world as millions of people cherish you as idols by following them on their respective social handles. The most pressing question in the chaotic world of social media is regarding the time the posts should be uploaded. People who want to indulge in the game of likes and dislikes should remember it’s a cat and mouse chase. But, with the right parameters you could to gain a few more likes.


Instagram is the most popular social media platform and your presence on it defines your magnitude. Used by more than 1.1 billion people around the globe, it is no more a medium to share photos and stories. With more than 500 million checking in on Instagram every day, some influencers have managed to make Instagram their 9 to 5 job, which is superb and envy-inducing. If you are looking for directions on when to upload a post on Sunday, I’ll be giving you some cleverly-guided tips so grab a popcorn (or whatever it is you do when you read a long article) and gain more followers. Let’s jump right in!

Best time to post on Instagram on Sunday

To know the best time to post on Instagram on a Sunday, you’ll have to follow a few parameters. They include interest, recency, relationship, location, types of posts, etc. Moreover, to make the most of your strategy involving social media posts, you should know when your Instagram posts will be the most effective.

Best time to post on Instagram on Sunday

Realizing that Sunday is everyone’s off, it might come as a shock that this day is considered as the second-worst day to upload your posts on Instagram and isn’t the best time to post on Instagram on Sunday. As you can see from the image above, Sunday ranks the second-worst time to post on Instagram. So in general, if you post during the hours of 9:00 a.m. to 6:00 p.m. on weekdays, you’ll witness the substantial engagement from your audiences. But to answer what’s the best time to post on Instagram on Sunday, it will be from 10:00 a.m. to 2:00 p.m.

Keep in mind that these are usually subjective. Educational Organizations and technology firms seldom engage on Instagram on a Sunday. But it doesn’t mean you shouldn’t upload at all. People scroll through their Instagram from 11 a.m. and 1 p.m. while having their lunch or generally looking for some small pieces of entertainment. If yours is a business account, Instagram lets you check your Insights page to see when your followers are most active.

You can also test different times to see if there really is a difference when it comes to the likes or comments on your posts. Once you get the upper hand on the right routine, put all your focus on engaging with your audiences. Sprout Social, HubSpot, and Expert Voice don’t categorize Sundays into their list of the days to post on Instagram so that is something. HootSuite, though, mentions that Pharma & Healthcare can post on Instagram at 9 a.m. as Sundays are one of the top-performing days mostly because people are looking for a motivational boost either in the middle of their weekdays or before the workweek starts.

Instagram Analytics

Telling the absolute perfect best time to post on Instagram on Sunday is not a cakewalk. You should know your audiences well enough to upload a post on Instagram on Sunday, which is known to fetch the least engagement. To make this task simpler, you can monitor the behavior of your followers to determine what time they are online on a sunny Sunday. Here’s where Instagram Analytics comes in.

There’s a catch, for this to work, you will have to set your Instagram account as a business profile. This gives access to features such as Insights (information on profile visits to overall post reach), app engagement, and online audiences. After the necessary steps are taken, go to the Followers section of Instagram’s Insights, and click on learn more.

Best time to post on Instagram on Sunday
Image Source: Later

The page contains a whole lot of information regarding age, gender, and some top locations of your followers. There’s also a graph that shows a detailed account (days and times) about when your Instagram followers are most active.

Why does time matter?

Time is everything as they say. One of Instagram’s algorithms favors what is called recency – the more recent your posts are, the more of your followers are likely to visit Instagram. Other core determinants are relationship, interest, and timeliness.

Relationship: If a user has previously liked your post and shared it in the past – they will see your content on their feed.

Interest: If users like your photo, they’ll most likely see posts that cater to your posts.

Timeliness: It’s a no brainer that newer posts are shown before older ones.

So, if you really want to know what’s the best time to post on Instagram on Sunday, try the above-outlined rules.

Do Time Zones Matter?

The time zones make a world of difference. If your geographical reach is wider, this won’t be a constraint to you. Say, for instance, you are a huge celebrity in the US but you have a fan following overseas as well. No matter where you post, you’ll get proper audience engagement. But, if you are targeting audiences in one location, make sure you use their time zone as the default setting while posting on Instagram, even if it isn’t your own time zone.


If it seems intricate, you will be happy to know that there are tools that exist to solve the very same query. Some are built-in Instagram tools while third-party tools can be of help, too. Research is the key to determine to understand the best time to post on Instagram while mapping and maintaining your Instagram outreach attempts.

Also, depending on the country live in (Region A) wherein you upload a post on Sunday, for some it will reach by Monday (Region B), dud to the time zones. So if your posts are meant for Region B, uploading the post on the Region A’s time zone is a big no-no!

How do you time Instagram posts?

You can also post your photos live at a certain favorable time with the help of scheduling. To do so, you’ll first need to convert your account into a business account. As pointed in the Instagram Analytics section, you’ll get to enjoy many more benefits as compared to a regular account.

How often should I post on Instagram?

Social Buddy states that the more steady your posts are, the more likes you will retrieve. Posting regularly on Instagram boosts your engagement with your own content as well as the audiences and that’s how you get more followers. You should post at least one to three times per day. Don’t forget the golden rule – ‘quality over quantity!’ Upload good posts a few times than uploading low-quality posts frequently.


What is the Best time to post on Instagram for likes?

Here are some time periods that see most engagement across the globe. You can try these.

  • Sunday: 10:00 a.m. to 2:00 p.m.
  • Monday: 11:00 a.m. to 5:00 p.m.
  • Tuesday: 5:00 a.m., 9:00 a.m. to 6:00 p.m.
  • Wednesday: 5:00 a.m.,11:00 a.m. and 3:00 p.m.
  • Thursday: 5:00 a.m., 11:00 a.m. and 3:00 to 4:00 p.m.
  • Friday: 5:00 a.m., 9:00 a.m. to 4:00 p.m.
  • Saturday: 11:00 a.m.

What is the Best time to post on Instagram India?

The best time to post on Instagram for more interaction is in India is between 9:00 pm to 11:00 pm when most of the people are using Instagram after dinner and before sleep.

What is the Best time to post on Instagram GMT?

According to Forbes, the best time to post stretches from 9 a.m. right through to 6 p.m., any day from Tuesday to Friday. People travel during this time so they are more likely to open Instagram and scroll through various posts.

What is the Is Sunday the worst day to post on Instagram?

Some Instagram experts have suggested that posts on Sundays and Mondays receive the least engagement, so unless if you are Priyanka Chopra Jonas or Cristiano Ronaldo, avoid these days when possible.

What is the Best time to post on Instagram for photographers?

Photographers should upload their photographs before the workday, say between 7 to 9 a.m. or after, say 5 to 7 p.m. These are great times to post that will achieve the most interaction and engagement with your Instagram audiences and users in general.

What is the Best time to post on Instagram during festivals?

Festivals like Christmas, Janmashtami, and Gudi Padwa last just one day. So uploading photos on the very same day will fetch you more attention. As for Diwali or Holi, the time stretches for over 2 days. Upload accordingly.


As I’ve clearly mentioned many times, this post isn’t the key to get more likes; you’ll have to tweak a few things and adapt to some parameters. Even though there’s enough proof that there is indeed a suitable time to post on Instagram, you’ll have to maintain the parameters.


I’ll keep saying (or writing) this that Instagram will treat you according to your audiences, so know them. Build a crystal clear understanding of are they and how they consume content like yours. Every brand has a different audience. Building a sizable and engaging Instagram audience isn’t easy but it isn’t impossible either. Get to know them and you’ll automatically know when they prefer to surf Instagram.

Also, time zones make a world of a difference. If you live in a specific region, ensure that you use the suggested times of your audiences’ local time zone. It’ll be a task to upload posts if your audience traverses multiple time zones. I’ve also written about the best time to post on Instagram on Saturday. Here too, I have explicitly mentioned how significant parameters are. So ensure that you have a better understanding of your field and your audiences.


Saurabh Jadhav
I am an ambivert, an avid reader, a movie buff, a tea connoisseur, and a staunch fan of Priyanka Chopra Jonas. I like to give my insights through words, which come naturally to me. They also help me to express the myriads of emotions I go through. When not working, I'm either watching the latest tech videos or flipping through pages.