Chinese manufacturers Oppo, Huawei, Vivo, and Xiaomi are all set to take on the Google Play Store. They are joining hands to build a platform specifically for developers outside of China to upload apps onto all of their app stores concurrently. This move is seen as a challenge to the Play Store’s dominance.
The four manufacturers will set foot in the Global Developer Service Alliance (GDSA). The said platform is touted to make it easier for developers who develop music, games, movies and other apps to market their apps in overseas markets. The platform was said to be ready by March but recent coronavirus outbreak might have affected its original timeline.
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An early website that is in works will cover a total of nine regions in its first phase that includes India, Indonesia, and Russia. Google’s services are banned in China owing to social persecution. So, each manufacturer operates its own app store in the country. Google earned $8.8 billion globally from the Play store in 2019. Google, which also sells movies, books, and apps on the Play store, collects a 30% commission.
Nicole Peng, the VP of Mobility at Canalys, said, “By forming this alliance each company will be looking to leverage the others’ advantages in different regions, with Xiaomi’s strong user base in India, Vivo, and Oppo in Southeast Asia, and Huawei in Europe. Secondly, it’s to start to build some more negotiation power against Google.”
According to the consultancy IDC, The four companies made up 40.1% Of global handset shipments in Q4 2019. Will Wong, a smartphone analyst with IDC, said, “Chinese vendors are trying to capture a greater share of software and services as hardware sales slow. App store, pre-loading apps, advertisements, and gaming are areas that could generate new revenue.”