Google introduces spam detection and verified business SMS to Messages

Now you can detect whether you are texting with a real person.

Google has recently announced two new features – Verified SMS and Spam Protection for its Messages app on Android. Google says that if the Messages app detects a suspected spam message then it will show you a warning where you can confirm if the text is spam or not. You can even report spam at any time and block the conversation if the spam messages don’t stop coming. Also, Google will provisionally store the phone numbers for messages you receive from people who are not in your contacts if you have turned on the ‘spam detection’.

Google’s Verified SMS feature will curb spam in Android Messages
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“When a message is verified-which is done without sending your messages to Google-you’ll see the business name and logo as well as a verification badge in the message thread,” said Roma Slyusarchuk, a Google Software Engineer on the Messages app.

On the other hand, the Verified SMS will only be used to verify the authenticity of SMS messages sent by businesses and will not add a verification badge to messages sent by normal users. Google said it created this feature to help users trust the messages they receive, especially for things like one-time passwords, account alerts or appointment confirmations.

Google also said it tested the feature with companies like 1-800-Flowers, Banco Bradesco, Kayak, Payback, and SoFi, but any company can sign up via its Developers portal. Moreover, verified SMS is being rolled out starting today to nine countries including the US, India, Mexico, Brazil, the UK, France, Philippines, Spain, and Canada.


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