Google Tests another potential Social Networking Platform named Shoelace

California-headquartered Google is betting on another social networking site named Shoelace in a bid to get back into the game. To jog your memory, the search-engine giant shut down its Google+ in April this year. Shoelace is a hyperlocal network which promises to help you “connect with others who have the same interests.”

Google Tests another potential Social Networking Platform named Shoelace

Shoelace lets you create a listing for an activity or an event you want to participate in and can invite friends and strangers to join you. Additionally, Shoelace would also recommend you some events based on your recent activity. Don’t get your hope high, though! The application is currently invite-only. We tried side-loading the APK file but in order to enjoy the benefits, you need an invite code.

New York is the launchpad of this application right now, according to its FAQ Page. Right now, it only supports a few communities. It is available to download for Android devices (v.8.0 or newer) and iOS (v11.0) or newer.

Shoelace is cut from the same cloth as Reply, an AI-based application that predicted your replies and gave you quick suggestion. Google stopped its support, which was a part of the Area 120 initiative that houses the firm’s experimental projects. It will be interesting to see how Google maintains the app.


I am an ambivert, an avid reader, a movie buff, a tea connoisseur, and a staunch fan of Priyanka Chopra Jonas. I like to give my insights through words, which come naturally to me. They also help me to express the myriads of emotions I go through. When not working, I'm either watching the latest tech videos or flipping through pages.



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