Often times, people jump to the last step of the journey and start theirs from there. This is especially true in SEO optimization and digital marketing. I know dozens if not hundreds of people who have started a web page, and the first thing they do after they start is going to a keyword tracker or a rank tracker and check how their site is doing. Well, what do you do when you are building a house? Are you starting from the roof and build it down? Exactly! That is not the way to build a house, just like this is not the way to optimize and improve your site’s SEO.
There are tons of ways you can use to try and improve your site’s SEO scores, but the main takeaway is the fact that you cannot do anything if your website doesn’t contain good content! Most of you who have tried to do something with SEO have experienced something like this. And, many of you have heard the saying Content is King (or Queen). Each and every one of us knows the vital role content plays in your site’s ranking on search engines. And, it doesn’t matter even if you are using the best keywords and SEO tactics if your content sucks so will your site’s ranking.
I am expecting that you already know this, but I will mention it once again. The leading SEO part of your site is your content. Why? You might ask me? Well, mainly because it indexes your site and shows Search Engines what your website is about. Even after you’ve done these things, you are still not ready to go to a keyword tracker and check how your keywords are doing or open a rank tracker and check your Search engine results page (SERPs).
In today’s article, we will be talking about something more than ordinary Keyword Tracker and Rank Tracker tools. We will be talking about how content can get your website high rankings in SERPs.
It Speaks to Search Crawlers and Specifies Your Niche
Have you ever asked yourself – How do search crawlers know what my site is about?
Well, first of all, they crawl through your code and identify your page. Then, they go through your content and scan your content and decide if your page is worthy of ranking. After that, they collect all the data, including Keywords, the niche, and what Google calls “key signals.”
But that is not everything. The things that you do to make the content easier to digest for your readers also help crawlers determine whether your page is worthy of ranking. We’re talking everything here, including:
- Keyword placement
- Link anchor text
- Hierarchy of headers
The context in your Content is Also Important
Back in the time (all of you oldies should know this), you could just write a 1000 word text of your keyword and rank for that keyword.
But, today, search engine engineers have gone through each and every code and improved it x1000 times. Think of the search terms today? How accurately does Google answer your question? I am sure that you get more than 90% accuracy on the things you are looking for.
Now, crawlers and bots don’t just go through your site looking for instances of keywords. Instead, they go through the context in which those keywords and key phrases are used. Also, they look for the relevance of the content.
So, this means that today, natural keyword use is much more important than the number of times your keyword appeared in your article.
And, what’s the primary condition to have a natural keyword use? Yes, comprehensive content on the topic that you’re writing about!
Content Keeps your Visitors On-Page for Longer
Another useful thing to know is the “dwell time” on your page. This is the time that visitors spend on your site. And Google goes by the logic that the more time visitors spend on your website, the more relevant it is to their search terms.
Another relevance-related concept is “time on page,” and this is the time that the visitor spends on your page before going off-page.
This means that if your user finds the content you put out there useful and relevant to the search term, they will spend lots of on-page time. And if it has nothing to do with their search term, they will leave it as soon as possible, and in some instances, immediately!
Keeping your visitors’ on-page time longer means that your page is relevant and can rank your site better.
Once you have good content, that’s when you can use relevant Keyword Tracker and Rank Tracker tools to check your site’s relevance on SERPs!