How to Create a Winning Marketing Strategy for 2018

The world of marketing is evolving constantly every year. If you’ve followed it for the last decade and a half, you’ve probably seen the growing importance of organic search at first, then paid and most recently, the huge spike in mobile usage.

The year 2018 is just a few days away, and if you want to prepare a marketing strategy for the next 12 months, you need to stay on top of current trends. We are going to walk you through some of the current trends, tactics, and statistics in order to help you plan a winning strategy.

How to Create a Winning Marketing Strategy

How to Create a Winning Marketing Strategy

Step 1: Start creating micro-moments

Smartphones, tablets and other mobile devices have been a huge influence in consumer interaction with companies all across the globe for quite some time now. If you want to reap the benefits of this trend, you have to get familiar with the concept of “micro-moments.”

How should we explain what these micro-moments are? You know how whenever you’re not sure about something, you reach for your phone to Google it. Well, 96% of consumers do exactly that, according to Think with Google.

In essence, micro-moments are evaluative touch points where users expect brands to satisfy their needs with reliable information – no matter the time and place. By providing quick access to the information they are looking for, you’ll be able to establish a long-lasting relationship with your customers.

How to Create a Winning Marketing Strategy

Step 2: Focus on visualization

Video helps people relate to a particular piece of content on a deeper level. This, of course, encourages them to like and share your content with their friends and followers. Although visual content, such as images and infographics, will also help you connect with your target audience, we’re going to focus on video.

As we’ve already established, mobile devices dominate almost every aspect of our lives. Today’s users tend to spend a good portion of their time watching YouTube videos. Just take a look at these numbers provided by Business Insider:

  • YouTube now has more viewers than any cable network during peak hours
  • TV advertisers could gain 56% more viewers through advertising on YouTube

It’s easy to see that consumers, especially the younger ones, are now more attracted to online videos than TV programs. With that in mind, you should start working on a proper video content strategy if you want to attract more consumers in the future.

Step 3: Create personalized messages

Improving user experience needs to be at the top of the list of priorities of every marketer. But if you want to take things a bit further, you need to start creating a personalized experience for every user. Naturally, most of you are wondering how you can actually cater to each user’s specific needs.

The truth is – you can’t cater to everyone’s needs personally – that’s simply impossible. You just need to think outside the box and start creating more dynamic content. Some people refer to this type of content as “smart content.”

This content will provide your customers with more personalized and relevant experience. Utilizing data from your CMR or marketing software, you can actually customize your site pages for almost every type of user and deliver the most personalized experience possible to anyone who clicks on your site.

Step 4: Utilize your social networks properly

At the moment, Facebook has more than two billion active users – and surely, you already knew that. However, did you know how influential Facebook is? According to DigitasLBi research, the biggest social network on the planet influences more than 50% of consumers’ online and offline purchases.

The fact that more than 90% of businesses are trying focus on their social media content rather than blogs shouldn’t be surprising to anyone.

Social media marketing should be one of the most important parts of your overall marketing strategy – you just need to utilize it better. While most marketers use their social networks just to share their content, you should start using these sites as publishing tools.

Platforms such as Instant Articles allow you to publish posts straight to the Facebook mobile app. This also means that you’ll have to optimize every article you publish, format it properly and even find the right business stock photography to make it stand out.

You might enjoy watching this video on How to Breakthrough and Get Your First 1000 Followers on Facebook for Free by Neil Patel.

Final thoughts

Digital technology is becoming more and more sophisticated by the day. Consequently, this means that you now have access to more tools and platforms than you did before, so the opportunities to engage and interact with your target demographic are almost infinite.

For the vast majority of marketers, 2017 was an extremely active year, and from the looks of it, 2018 is going to be even more hectic and unpredictable. If you want to have a competitive edge, you should have your whole strategy mapped out at least two months before the actual execution phase.

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So, review the last twelve months, pull up your sleeves, and start planning your 2018 strategy right now.



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