One of the worst phases in a person’s life comes when the number on their bills are much higher than the number in their bank account. At this point, you know that your current business techniques are not doing well. And surely you need to upgrade them to turn the tables around. Pull up your socks and do more hard work then what you are already doing. And if you are a business shark then you must know that the heart of any business lies in marketing. Publicize your product, set the best price, place your product at well locations, and just that you are good to go. Even though this sounds a bit hectic but honestly it is actually a way lot hectic in real.
But thanks to social networking sites for lowering a little burden. Because not only they are good at communicating with people but ‘they are good at communicating with people’. Which means they are a perfect way to reach out to your target audience. As nowadays everyone is kinda addictive in using their mobile so what better way to pop out your business through social media. Not only it will make your business more recognizable but will also be constantly in the eyes of your customers.
There are a number of social networking sites which lets you promote your product on their medium. But the business people and entrepreneurs got a ray of shining light when in 2016 Instagram introduced Business Profile. Since that many businesses have chosen to switch their Instagram account from personal to a business profile.
You ask why? Because Instagram is a growing and popular social media site where there are around 700 million active users which is surely a huge database for any business. Also for a business profile, Instagram provides with post analytics or called as Insights. Which means you get access to a variety of statistics. That you can use to measure how successful your post or story has been. As for your customers, it gets easy for them to reach out for you. As they get direct links to your contact information. And the best part what other than ‘Promotions’ the whole and soul to sell your products. As you surely must have seen sponsored posts on your Instagram feed floating everywhere. But with a Business profile you to can run promotions and have them appear as sponsored posts in others feed and so much more.
Also, Instagram for business is not just limited to B2C or C2C markets. Even B2B companies can produce relevant and useful visuals for their target audience. Which ultimately leads to more expansion in your business reach. In addition to that Instagram is also striving hard to make business profiles loaded with excellent and new features such as Instagram TV. Which totally makes this worth a try.
Steps To Switch Your Instagram Account To Business:
- Go to your Instagram profile and tap on the three dots from the right-hand side corner.
- Click on the option ‘Switch to Business Account’.
- Instagram will then prompt you to connect to a Facebook business page ( you need to have admin access to the Facebook page or you can create one new).
- After selecting a page, choose a category for your business so that people know what your business is about.
- Fill out your contact details (email address, phone number, and address). You need to fill out at least one of these.
Just like that your Instagram account will be switched to a Business profile.
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