Voice technologies have taken big strides forward over the last few years. In the past voice-recognition was something that only tech-enthusiasts would try, whereas now it has become much more commonplace – especially with digital assistants such as Siri, Google Assistant, Cortana, Alexa, and so on.
It should come as no surprise that the rapid growth of voice technology is already affecting businesses. If anything that is almost certain to continue to be the case, and in fact, it will probably change and benefit businesses in several ways:[lwptoc]
1. Increased productivity via smart assistants
Voice-enabled assistants have already showcased some of what is possible by using the technology – but it isn’t just for personal use. Businesses can benefit from the convenience that these digital assistants provide too, and it can improve their productivity.
Smart assistants will enable your workforce to be more efficient, and access information more easily. With the help of Artificial Intelligence (AI), they may even be able to take over many repetitive or easy tasks and allow employees to focus on more important ones.
2. Chatbots that ‘talk’ to customers personally
In the last few years more and more businesses are already starting to take advantage of chatbots as a way to automate customer support. Voice technology could take those chatbots to the next level, and allow them to actually ‘talk’ to customers.
It may not seem like a big difference, but it is actually far more ‘personal’ than text-based chatbots. Eventually, as voice technology gets better and better, customers may not even be able to tell whether they’re talking to an actual person or a voice-enabled chatbot.
3. New focus for search
As consumer-level digital assistants have grown in popularity, the number of online searches carried out using voice tools has increased as well. Seeing as this trend is one that will likely continue, it represents a new focus for search engine optimization for businesses.
Suffice to say businesses need to look at ways to provide relevant results for more natural-sounding search keywords. It will make some long-tail keywords a lot more popular, and businesses should look into targeting them.
4. Increased demand for voice-enabled products
The demand for voice-enabled products is increasing as it becomes more and more popular. In most cases, the expectation is that products are compatible with the more popular voice assistants, but in the future standalone voice-enabled products may become the norm as well.
To accommodate this, businesses need to look into whether or not the products they offer can adopt voice commands in any way – and if so, how? In some cases, it may be a good idea to look into designing a voice interface of your own, such as https://alan.app/blog/voiceuserinterface/.
Odds are voice technology will change and benefit businesses in other ways too, so it is important to monitor new developments carefully. Whether it is revolutionizing your office, workflow, or the products and services that you provide – voice technology can (and probably will) have a role to play.