Facebook-owned Instagram is going to scrap the ‘Following’ tab, a feature that allows users to see the activity of the accounts they followed. It generally displays what posts friends are liking, commenting on and following. According to BuzzFeedNews, the tab is going away from the app with an update later this week.
“People didn’t always know that their activity is surfacing. So you have a case where it’s not serving the use case you built if for, but it’s also causing people to be surprised when their activity is showing up,” said Instagram’s head of product Vishal Shah.
The Following tab was launched back in 2011 and was meant to let users discover new accounts. Moreover, Instagram has rolled out a new mode called ‘Restrict’ that will protect account owners from bullies. A user can restrict someone by swiping left on a comment or through the Privacy tab in Settings.
Vishal Shah also said that the small number of users who frequent the tab may mean that not many realize it even exists and for those cursed with awareness, the function perhaps proved to be more toxic than enlightening.