Instagram is finally going to let IGTV video makers earn money 18 months after launching the longer-form content hub. The popular photo-sharing platform has confirmed to TechCrunch that it has internally prototyped an Instagram Partner Program that would let creators earn money by showing advertisements along with their videos. This would inspire the creators to bring more and higher quality content.
It is expected that the program would work similarly to Facebook Watch that allows video producers to earn a 55% cut of revenue from “Ad Breaks” inserted into the middle of their content. Instagram confirmed to TechCrunch the authenticity of the prototype it’s been working on and provided the following statement “We continue to explore ways to help creators monetize with IGTV. We don’t have more details to share now, but we will as they develop further”.
However, there are chances that Instagram could change directions and never launch the monetization program.