Instagram will be banning Influencers from promoting branded content about vaping, tobacco and weapons. Facebook, Instagram’s parent company, explained its move by saying that it has long been prohibited in its advertising policies, but enforcing the ban will commence in the coming weeks.
From now on, branded content that promotes alcohol and diet supplements will need special restrictions but Instagram didn’t mention those. To jog your memory, The social media platform introduced “branded content ads,” which permits brands to utilize influencers’ sponsored content posts into ads so they can reach a bigger audience.
Instagram said in a blog post, “We recognize like counts are an important metric for creators, and are actively working to give professional accounts the flexibility to share relevant engagement metrics, including like counts, with their business partners through new account settings.”
This year, Instagram restricted the visibility of posts that promoted weight loss products and cosmetic surgery, so that users under the age of 18 won’t see it. Moreover, any post that claims about a product’s extraordinary qualities or offers a discount code will be removed.