A new bill that introduces sweeping privacy protections for Americans’ private information was announced by Sen. Ron Wyden. The bill has been named as the Mind Your Own Business Act and will include clauses that will give Americans an easy one-click way to stop companies from selling or sharing their personal information. The legislation will also give the ‘Federal Trade Commission’ broad new powers to fine companies for violating the proposed law.
“I spent the past year listening to experts and strengthening the protections in my bill,” the new bill is based on three basic ideas: Consumers must be able to control their own private information, companies must provide vastly more transparency about how they use and share our data, and corporate executives need to be held personally responsible when they lie about protecting our personal information,” Sen. Wyden said, referring bill draft, known as the Consumer Data Protection Act.
Moreover, the bill requires companies to provide a solution to opt-out of the tracking, sharing or selling of their personal information, particularly for targeted ads. And also Wyden’s proposal would give consumer advocacy groups the right to sue companies for privacy violations, in a bid to ramp up the pressure on the tech industry. “Mark Zuckerberg won’t take Americans’ privacy seriously unless he feels personal consequences. A slap on the wrist from the FTC won’t do the job, so under my bill, he’d face jail time for lying to the government,” said Wyden in a released statement.