Social media management is not a buzzword any longer, and it is more than just scheduling posts on Facebook or answering some posts from time to time. We are also sorry to break it to you, but it is not scrolling an Instagram feed up and down either – it takes more time and effort to manage social media in the most productive way.
However, when it comes to choosing the one tool for you, the selection does not always work like a charm. What are the hottest social media management tools out there and why should you desire to give them a go?
The ultimate social media marketing tool: NapoleonCat
If you are looking for social media management tools that can help you manage everyday activities, then napoleoncat.com is definitely a good shout here. You can use it for scheduling your posts in bulk and managing your clients’ requests via a social inbox. If you want to put more focus on community management, this social media management application is something you should try out. It also provides with advanced analytics for social media performance and helps you generate interesting, insightful reports.
Social media management does not have to be a disaster any longer if you arm yourself with some complex tools – like NapoleonCat.
Social media management tools for agencies: Kontentino
Kontentino is a social media management tool that concentrates on workflow and approval features, as well as on collaboration within the organization and with clients. While you can schedule posts for social media profiles there and generate some reports for your customers or for your team to analyze, it is not all. You can also send your clients ready-to-go posts and await their approval or… face some rejection. This tool is particularly useful if you work in an agency or manage a lot of profiles of various clients, since you can both schedule posts and collaborate on content with your team. there is one more feature worth mentioning here – post requirement checklists that can come in handy, for example in terms of interns onboarding.
Schedule posts with Planoly
If you only manage Instagram accounts, and actually only one or two of them, then you may want to try Planoly, which only works with Instagram. You can get your social media management in terms of Instagram sorted here and plan your communication visually. You can also plan Instagram Stories in this tool and analyze your performance, making it a perfect suite for Instagram profiles that you are in charge of. However, this tool does not necessarily have to be enough if you manage more profiles, and will not let you make the most of social media management if you are responsible for social media communication on other platforms too.
Social media managing with TweetDeck
However, if you are active on Twitter, then you probably can make the most of TweetDeck, which is a native Twitter platform for managing social media and taking care of community management. With TweetDeck, you can keep an eye on what is going on on Twitter and track those hashtags that are the most helpful for you. It definitely eases the pain for social media management during various events, for example, when you need to track many hashtags in order to recognize any potential mentions or problems. Also, if you are in charge of many Twitter accounts and you have to react quickly to any messages or requests, then this tool may be one of the best out there.
There are many social media management tools on the market, and the aforementioned four are just some of them. Before you make a final decision about purchasing any of these tools, you should give them a try during their trial periods and involve your social media team in it. After all, they will be the ones to use it with you, so take your colleagues’ feedback seriously and then decide about going with some tools or not. Deciding on a tool too quickly can result in using one that was great at first, but then later turned out to be unintuitive.