Online dating service Tinder is considering its safety options. It is adding a panic button to its app, which will make Tinder the first dating firm to invest in emergency response services.
Ther safety features will include photo verification (finally!!), location tracking, and emergency assistance. The features will be first made available starting with the US on January 28 but the global launch wasn’t talked about.
Match Group chief executive Mandy Ginsberg said, “A safe and positive dating experience is crucial to our business. We’ve found cutting-edge technology in Noonlight that can deliver real-time emergency services – which doesn’t exist on any other dating product.”
The courtesy of the safety features will be of Tinder’s parent company Match Group. The firm, which also owns Hinge, OkCupid, and PlentyOfFish, plans to roll out the said features to its other dating platforms sometime this year. The firm stated that it had invested in Noonlight which will provide the personal safety products and online emergency response services that Tinder will use.
Speaking about the services, users can use the new technology to alert the emergency services that will transmit precise location data. Moreover, before meeting their date, users will be able to save information about that person along with the date. If the user feels that something isn’t right and use the panic button – the emergency services will be warned with the details, along with the user’s exact location data.
Tinder’s new photo verification feature will help users catfishing – so no one will be able to fake their identity online. To do so, a human-assisted Artificial Intelligence (AI) will be employed that will check the profile pictures users upload on the app. Furthermore, users will be asked to establish their identity by asking them to click real-time selfies, a method that is found on the Bumble dating app.