Speed and efficiency are the two basic principles of the digital age. Everybody is trying to be faster and more productive these days. Users are following this trend and utilizing voice commands to conduct web queries, which is why more than 50% of all online searches will be voice-based by 2020.
This also means that the rules of SEO are changing. If you want to make sure that your website fulfils its purpose, you need to adapt it so as to fit the voice search demands. Since it’s a relatively new SEO method, we decided to give you a hand. In this article, we will show you how to optimize your webpage for voice search.
Practical Tips on Optimizing Your Website for Voice Search
Last year, 1 in 5 searches on an Android app in the USA were made through speech command but we already mentioned that this figure is about to become much higher. The most popular AI personal assistants are Siri (45%), Google Assistant (33%), Microsoft’s Cortana (27%) and Amazon Echo or Alexa (10%).
All these systems are based on more or less the same type of methodology and it is important to understand its basic principles. Here is what you need to do to optimize your website for voice search.
1. Adapt keyword strategy
Voice search changes the way we create keyword strategies. This change is not absolute but it makes a huge impact on the ranking potential of your website. Since this is by far the most important aspect of voice search optimization, we will dedicate the majority of our post to it and analyze each one of its numerous elements:
Voice search is more natural
Unlike the standard Google text search, the voice regime is much more natural as it resembles the questions in real-life conversations. Because of its everyday language, a voice search usually consists of 4 to 8 words, while traditional text-based inquiries typically take 1 to 3 words.
For instance, a standard search would be “best STEM colleges Australia” but the voice search inquiry would probably sound like this: “What are the best STEM colleges in Australia?” For this reason, you need to adapt keyword strategy to be able to detect and answer more conversational searches.
Answer searches immediately
If you want to improve website ranking following the voice search principles, you need to answer user questions as soon as possible. The best case scenario is to provide an answer in the first sentence but if it’s not possible, the first paragraph is mandatory. A general rule is that the sooner you answer, the better chance you get to become highly ranked in search.
Conduct a keyword research
Before you start answering all those brand-related questions, you need to conduct a thorough research to find the most popular and the most common keywords. You should gather your team and organize a brainstorming session to come up with the most relevant solutions.
- 5 Best Free Keyword Research Tools for SEO.
- How to Find the Most Profitable Long Tail Keywords for Your Business.
- Why Keyword Research Is Crucial for Your Website.
- 6 Best Completely Free Google Keyword Rank Checker Tools 2017.
However, there are other ways to find the keywords you need. You should go to your website and social media pages to see what your followers want to know about the products or services. This is usually the best starting point for all businesses.
After that, we suggest you check out some of the popular Q/A websites to deepen your knowledge of user inquiries. You can see frequently asked questions at Quora, Google Answers, Yahoo Answers or perhaps some other niche-related Q/A website. At the same time, you can explore the websites of your biggest competitors to see if some of them have been optimized for voice search already. All these techniques will help you to design a good keyword strategy.
2. Take advantage of trigger words
The science behind SEO discovered many trigger words which make users click on one link instead of the other. However, trigger words differ from industry to industry because they depend on the type of content that you are trying to present, advertise, or sell. When it comes to voice search inquiries, you have to keep in mind the nature of their language.
We noted already that voice search is based on conversational tone, so the questions coming out of it are more natural. That’s why people usually begin questions using some of these words: how, what, best, where, top, when, why, who. The list goes on and you can check on your own the most common words used by the followers in your specific field of interest.
3. Mind the local searches
People who use voice search often want to get instant information about the things or events in their own community. This is why local queries are very popular in voice search. A study even revealed that almost a quarter of all voice searches are dedicated to local issues. A vast majority of users want to know where to buy something, the dates of concerts and theatre plays, etc.
Bearing this in mind, you need to adapt website content so as to provide users with fresh and precise local information. It will make your webpage look complete and more comprehensive, while the voice search ranking will probably skyrocket soon after you adjust it. If you have any news related to the local community, city, or a region, add it to one of your pages and the FAQ section.
4. Optimize both for Google and Bing
When you think about SEO, you probably think about Google because it sounds like the only logical and intuitive thing to do. However, the power of Google is not so immense when it comes to voice searches. Namely, Microsoft’s Cortana is pretty much on the same level of popularity as Google Assistant, which is the reason why you should pay attention to Microsoft’s Bing search as well.
Windows users who conduct voice searches will be able to find your website only if you rank well both in Google and Bing. But be aware that you need a 100% mobile-friendly website design. Even if potential buyers find your webpage through voice search, they will leave as soon as they realize that its interface is not user-friendly.
Voice search is the next big thing on the Internet. It changes the way entrepreneurs and marketers prepare their SEO strategies and you need to embrace certain principles to boost the ranking of your website. In this article, we explained to you how to optimize your webpage for voice search. Don’t hesitate to use our suggestions and feel free to leave a comment if you have additional inquiries about this topic – we’ll be glad to help you.