After you have found the perfect name for your business and have completed making the logo for your business, you need to start concentrating on your brand voice. Your brand voice is subjective and is the voice of your brand. A significant portion of your branding depends on what the brand voice is like and how people react to it.
Create a brand voice that suits your brand personality. To ensure this, there are certain steps that need to be taken to get the perfect brand voice. Let’s take a look!.
The Target Audience
When deciding a brand voice, it is important to understand who your target audience is. Whether it is kids, teens, adults, or seniors. And since different generations, genders, religious communities, etc. have different beliefs, views, and perspectives, it is necessary to keep this in mind when placing your brand voice.
The Complexity Of The Sentence
This is another area you need to concentrate on. Take an automotive company for example. You need to understand if you want to speak to your customers as they’ve never driven a car before, or like they know what exactly lies under the hood. Your choice of words must be absolute; otherwise, your customers can be instantly turned off by your brand voice.
The Brand’s Mission
Why does your brand exist? What are you offering to your clients? Think of these questions for a moment. When you were building the company, it is likely that you must have already thought of your mission. Remember this and use this in your brand voice so that it reflects your mission.
With huge competition in the market in every field, you have to always keep an eye on your customers. Perform complete research and learn what their brand voice sounds like, what tone they use, and what audience they target. You need to think about how your company is different from them. Include these points subtly in your brand voice to get better recognition.
This is another aspect to think about. Whether you want your brand voice to sound comical or you want it to be severe and stoic to prove that you’re an absolute professional, the choice is really up to you.
What Would You Never Do?
Talking about both, what you do and what you don’t as a company, carry equal weight. Think of at least two or three things that you would never do to your customers as a company. Sometimes speaking about what you’d never do is easier compared to what you do.
Apple CEO Tim Cook is known to treat the data of Apple customers very, very seriously.
Visualizing your brand’s personality is important to get the perfect tone for your brand. Imagine your brand to be a person. Think about what their personality would be like? Will it be a he or a she? Will they be strong, smart, corporate, or casual? What will they sound like? What kind of personality do they have? What kind of family members would they have? Create a person out of your brand and understand each and every aspect of them. Keep all of this in mind when you’re deciding on your brand voice.
Where To Use It
There are several places you can use your brand voice. Ads, copywriting, social media posts, your website, etc. Almost your entire brand identity is formed by the kind of brand voice you have created for your brand, so your brand voice will find application right from your product catalog, to your marketing blog and site call-to-actions.
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