As of January 2019, there were 4.1 billion internet users and 1.94 billion websites. If this number is anything to go by, then every company should have a website. Regardless of what industry you are in, as a business owner, a website is the entry point towards getting more sales and creating customer relations.
Want your website to stand out? Having a great website that attracts the users should be among your priorities. You want an unforgettable website that will drive in the sales.
Making Your Website Stand Out:
1. Get an experienced web designer
A web designer is the one person you should not take your chances on. You need somebody who knows their way around websites. He/she is the person behind the creativity and appearance of the website.
The work of a web designer is to use their programming expertise to design websites. They need to understand more profoundly the user experience and use that to build and create websites. The overall look of your site is what attracts your potential audience. Hire somebody who knows their way around design to get a custom made site that will help in lead attraction.
Your designer should also show you the way around some basics of your site in case there are minor changes you could work on yourself. Just the same way techloris has guides on how to solve PC issues, the designer should be able to walk you through some basics to handling your site.
2. Watch the type of content you put out there for your readers
If you are not an experienced content writer, you should get somebody who knows their way around content. As they say, “content is king.” Nobody wants to open a site to get misspelled or wrongly used words. That’s a complete turn-off, and they may think your website is a joke.
You need a site that has proper keywords. Google is continuously changing its algorithms towards site ranking. A content writer will be able to do keyword searches and see what fits with your company. Apart from having a well-designed site, you need content that resonates with your clients. Let your content use the problem-solving technique. People want to know how your business will solve their problems.
3. Look into site functionality
In simple terms, site functionality is the ease in which people can navigate through your site. Nobody wants to get to your website and find that it takes forever to load, and when it does, the layout and the images are not attractive.
Site functionality has to do with the site being user-friendly as well as the links also working. Keep the site simple to increase your chances of keeping your clients on the site. Simplicity attracts people and may lead to conversions.
4. Avoid stock photos
Most people are visual, they click on your site, and if they don’t like what they see they opt out. Take, for example, they come across a stock photo on your site they have seen a couple of time in other websites, and it’s a complete turn-off.
People want to see what your company is all about. Most of your website imagery should feature your employees. This makes it more ‘human.’ The photos could even include your employees with their pets or being goofy. Make your company relatable.
5. Incorporate social media
Social media is among the most significant assets of a company. It is estimated that there are 3.2 billion daily active social media users. How can you not take advantage of this to increase your company’s visibility? Social media is a great way to put your business out there. It also gives you a chance to interact with your ideal clients.
Your social media strategy is what drives traffic to your business. If people like what you are posting, they will definitely look up your site and will probably make a purchase. Know your audience and have a specific target market.
Not every social media channel works for all business. Where are most of your ideal clients? Facebook is an excellent channel for almost all businesses. Make use of Facebook Ads and boost your business. Experiment most of these social media channels and see what works for your business.
6. Keep everything updated
How would you feel if you click on a site and as you scroll down you notice the website footer reads like two years ago? Turn off? Always ensure everything on your company site is updated. If you have a blog section, ensure you post content regularly as this communicates to the readers that you are up to date.
In such a competitive world today, you don’t want to be left behind. Every company should have a website as it gives people the confidence that it is a serious business. The above tips should help your website stand out.