YouTube to make its Premium Content Free with Ads from September 24

The battle of online content streaming has gotten wilder than ever. Be it Amazon Prime Video, Netflix, Hotstar or Zee – they all want more viewers that can rake in maximum cash. Another content provider, YouTube, is giving its Premium content a chance to shine amongst its competitors. Starting September 24th, all of the YouTube Premium videos which include original series, movies and live events will be made available to non-Premium subscribers.

Meant to be exclusive content for Premium members, YouTube wants to make it available for the general public but with a dose of its advertisements. It had promised to do so back in March and now the Google subsidiary is staying true to its word. Of course, Premium members will still get to enjoy the perks of premium membership. They won’t have to sit through the numerous ads along with immediate access to a show’s new episode. In addition, members can also get exclusive access to the director’s cut and bonus scenes whenever they are made available.

Currently, YouTube Premium costs $12 a month but non-members can definitely enjoy most of the features without paying for the subscription. Furthermore, to make members stick to their membership, YouTube had added a slew of features to the Premium subscription. There’s a new Recommended downloads section in the Library tab which will suggest more content to download. Speaking of YouTube Music, users can also switch between a song and a music video with just one click. Android users are free to download up to 500 songs from their playlists and ‘liked songs’ section.


I am an ambivert, an avid reader, a movie buff, a tea connoisseur, and a staunch fan of Priyanka Chopra Jonas. I like to give my insights through words, which come naturally to me. They also help me to express the myriads of emotions I go through. When not working, I'm either watching the latest tech videos or flipping through pages.


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